Saurik, I want my images and products to look Solid, Impactful and at the same time full of details, said Krishna Parekh when we first...

Sugar Cosmetics launched its first ever pre-teen and teen focused line of makeup named ‘Sugar Play’. The new colour cosmetics brand mixes...

One of the most impactful visuals or imagery is when all three elements of color, sharpness and light meet just at the right time. These...

One of the most important images with respect to cosmetics and skincare clients is about swatches. what is a swatch image and how...

Hello Peeps ! Happy to share another case study about our #photographyproject called the xyst Project. We had the very talented...

After working with #sugarcosmetics for more than 5 years now. The Company came up with a new concept, new range of cosmetics and skin...

When one is passionately in love with somebody, then one wants to spend more time with that person. More time feels like less time. Now,...

“I simply want to tell the story of my numerous experiments with truth” says Gandhiji in his introduction to his autobiography ‘My...

As a child, did you wake up to see those newspaper ads of Cadbury and Pepsi and felt tempted to buy them on your way to school or...

You go to a jeweler’s store to buy a ruby ring because you somehow love rubies. But the front photo in the store showing the elegantly...

Imagine you have spent the night observing every moment of the captivating and transient hues of the northern lights. Now, imagine you...

What started off as a small-time love affair in college turned into a lifelong marriage soon after. Little did I know that shooting friends